A better-informed audience is better placed to hold those in governance accountable while transparency thrives where there is timely access to information. As more Ugandan youth become dependent on social media to better understand the various issues that affect them and their communities, how they consume news and the media’s role in the equation are changing dynamically. Having understood that the future of how online audiences prefer to consume their information is visually, STORYTELD is fostering conversation by engaging this growing online audience through short videos aided by images, text and sound. STORYTELD’s main aim is to use its social media platforms – Facebook, Twitter and Instagram – and website to draw attention to various news topics with an underlying goal of making them better informed and thus better-equipped to hold their government accountable.
STORYTELD covers news and analysis on politics, business, culture, technology, national, international and life through audiovisual content distributed on its social media platforms for mobile-first consumption.
STORYTELD’s goal is to create an empowering, educative, emancipating and entertaining platform to draw attention to stories that would otherwise go ignored or underreported.
As an online resource, STORYTELD is accessible to anyone in the world with an internet connection. We take full advantage of today’s technology and social media apparatus to create short videos that provide clear, concise, fact-based and yet entertaining presentations which provoke thought and engaging conversations that allow young people to share ideas and perspectives so they can form their own opinions and ask the questions that matter to the future of the country.